PADDOCK
Who we are

Built by farmers, for farmers

The idea for a trading platform for farmers had been brewing for awhile... and in mid-2026, South Canterbury neighbours Sam Innes and Kim Savage decided to team up to bring Paddock to life.

  • Sam Innes, co-founder of Paddock

    Sam Innes

    Co-founder

    Sam grew up on a high country station in Mackenzie and now flies helicopters and farms with his wife Annie and three sons in Levels Valley, South Canterbury. Sam - bitten by a poor experience at the saleyards - came up with the idea of a digital platform to connect farmers with each other. He wants to see farm trading made easier, more efficient and see more money on farm with the people who do the hard yards. Sam looks after our farmer and industry relationships.

  • Kim Savage, co-founder of Paddock

    Kim Savage

    Co-founder

    From Hawkes Bay originally, Kim moved with her family to her husband Sam's hometown of Pleasant Point in 2021. A few months in, she was on the 4am lambing beat learning all about life on a farm and in a rural community. Kim is a former TV and radio journalist and professional storyteller. She reckons Paddock is by far the best story she's had the privilege of telling. Kim also puts her technical skills to use as the co-founder responsible for our platform development.

Meet us in person

Come and see us at the 2026 Canterbury A&P Show

Come by our stand for a chat about farm trading and let us show you Paddock in person.

When
Wednesday 11th November to Friday 13th November
Where
Canterbury Agricultural Park, Christchurch
Find us
Booth A6, Cattle Lawn
Trust

None of this works unless farmers trust each other

  • We’re starting in the south

    We’d rather your first trades on Paddock were with someone from your own patch — a name you know, or one phone call away from a name you know. That’s what makes a platform like Paddock worth trusting, so we’re starting with our South Island networks before heading north. If you want Paddock to come to you sooner, let us know!

  • Real people on the end of the phone

    Someone who knows stock, not a chatbot and not a ticket number. Ask us for help and we’ll give you a call.

  • We won’t leave you hanging

    Deals fall through sometimes — we know that, we’re farmers too. When a trade doesn’t go to plan, our team will jump in and help work out a solution. We take trust seriously here.

Put your name down

We’re getting ready to invite farmers in. Join the waitlist and be among the first to know when Paddock is live.

If you have some stock you’re thinking of selling and want to give Paddock a go, give us a shout at hello@mypaddock.nz with your number and we’ll give you a call.